How Can Small App Businesses Improve Customer Service?

How Can Small App Businesses Improve Customer Service?

The advent of modern technology has disrupted the way businesses function and cater to their customers. Be it well-integrated mobile payment systems, quick response QR codes or one-tap order processing; technology has revolutionized the way businesses serve their customers. Consistent research and development in the field have also made it possible for both small and […]

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The Best CRM Apps

The Best CRM Apps

Businesses find it challenging to manage customer relationships, connections, deals, events, and tasks manually as they scale. Most modern businesses need an all-in-one customer relationship management solution on the go.  Mobile CRMs apps offer highly-functional, cost effective and accessible alternatives for business teams who look to optimise their customer relationship management efforts. Sales teams benefit […]

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Microinteractions

Microinteractions

In today’s day and age, it’s imperative to create a fun, minimalist, user-friendly, functional and attractive design for the entire User Experience. Micro-interactions are subtle details that create a profound, holistic interactive experience for the users. Here is how you can create a fun connection between your product and your end-user cleverly through micro-interactions, to […]

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Difference between Mobile App Analytics and Web Analytics

Difference between Mobile App Analytics and Web Analytics

As the internet-savvy generation moulds it’s ways to unlimited access, the need to access their usage patterns through metrics becomes persistent. Analytics can thus help businesses in providing invaluable insights and actionable data to improve the overall user experience for customers. It’s important to note the structural differences between the two types of analytics.  Web […]

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Best Practices to Enhance Mobile App Experience

Best Practices to Enhance Mobile App Experience

Mobile app UX design decides the fate of an app business. UX design entails every single element on the app that affects a user’s perception and how they interact. App businesses that invest in understanding the behavioural patterns and psychological underpinnings of their target user segment succeed in building app products that exceed user expectations. […]

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Common UX Design Methods and Techniques

Common UX Design Methods and Techniques

Within a product-focused industry such as the app development niche, research should be paramount. There are many UX design methods and techniques that help user interface and user experience designers narrow down on commonalities across our target audience members and recognize their collective needs, goals, and perspectives. Stellar user experience design is the outcome of […]

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UX design and GDPR – Everything you Need to Know

It majorly affects the way businesses operate online and not just for companies based in the EU but also foreign companies that are doing business there. It makes sense that GDPR affects the legal and engineering departments but it equally affects digital marketing and User Experience too since they involve user data. In terms of UX, it means 3 things: Customer Privacy, Consent and Transparency.

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