A quick UX-design guide for the non-designers

UX design can be a complicated and tasking process to understand, especially for a non-designer. The very nature of UX design makes it challenging to comprehend. User-centered design is a relatively new term, and few people are familiar with the intricate processes and jargon of UX design. In this blog, we will explore the process behind UX designing and the importance behind each of them

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10 Best Practices to Handle Mobile App Usability Issues

From onboarding to checkout, any minor glitches can cause users to withdraw from the app, considering the plethora of alternative options available to them. On the other hand, a glitch-free navigation system ensures an enhanced user experience. That is why, it is imperative for companies to never overlook a usability issue and it is definitely justified on the customer’s part to give up on an app if the issues interfere with the completion of the task.

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5 Tips To Design Faster and Better

Designing faster and better allows you to try more versions, understand what doesn’t work, and improve it towards a better solution. But stepping on the gas pedal of your brain is not an easy process for creative ideation. When combined with deadlines and project needs, designing becomes an intensive workload. There often comes a situation when your design submission is near, and you haven’t even started.

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UX design and GDPR – Everything you Need to Know

It majorly affects the way businesses operate online and not just for companies based in the EU but also foreign companies that are doing business there. It makes sense that GDPR affects the legal and engineering departments but it equally affects digital marketing and User Experience too since they involve user data. In terms of UX, it means 3 things: Customer Privacy, Consent and Transparency.

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5 Best Mobile App Onboarding Experiences

A key performance indicator of every app is the number of Monthly Active Users (MAU). This metric single-handedly can decide your performance in the App Stores and Play Store. After a user installs your application, they are introduced to the interface, and this is a crucial piece in getting more active users. This process is referred to as onboarding.

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Improving design using Gestalt Principles

Psychology and design go hand-in-hand, especially in today’s fast-paced world where functionality is of preeminence for most people. Essays on Gestalt principles have been found to date all the way back to the 1890s but they were structurally put on paper in the 1920s by German psychologists, Max Wertheimer, Kurt Koffka and Wolfgang Kohler whose main aim was to understand how human beings derived meaning from disordered stimuli around them.

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5 Free UX Analytics tools for designers

UX designers have a vast portfolio of tasks to tend to, ranging from product research, creating personas, prototyping and product testing. This requires a set of tools that helps them analyse the result and make the necessary adjustments in order to produce the most efficient product.

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UX Analytics Fundamentals for your Mobile Application

The main goal of User Experience is to ensure that the platform fulfills the customers' needs in a smooth, convenient manner and confirms their long term loyalty to the product. That being said, it is quite challenging to determine the customers' needs, owing to their evolving needs. That is why it is imperative to track their behavior on the platform, get actionable insights, and make necessary changes to make the customer experience as pleasant as possible.

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Best practises for Mobile App UI Design

All successful apps on the market today come equipped with an excellent User Interface (UI) and User Experience (UX) design. UI/UX not only includes the beauty aspect of the app but also the convenience of its interaction with the end user. A successful app is designed in such a way that it looks pretty, while being fully capable of solving a problem with just a few touches and iterations.

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A Complete Guide to Mobile App Analytics

Mobile App analytics are the most widely relied upon tools for app marketers and developers. Research suggests that about a third of mobile app professionals will spend their budget increase on analytics tools because they provide crucial data that helps developers optimize the performance of the app while marketers use this data to accelerate business performance.

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Strategies to Reduce Your Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the cost of roping in potential customers for your software or business. It is an important metric which can govern the growth of your business and sustainability in the marketplace. In SaaS businesses, CAC plays a pivotal role and is responsible for a majority of the operational expenses.

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