As the internet-savvy generation molds it's ways to unlimited access, the need to access their usage patterns through metrics becomes persistent. Analytics can thus help businesses in providing invaluable insights…
Mobile app UX design decides the fate of an app business. UX design entails every single element on the app that affects a user's perception and how they interact. App…
Within a product-focused industry such as the app development niche, research should be paramount. There are many UX design methods and techniques that help user interface and user experience designers…
UX design can be a complicated and tasking process to understand, especially for a non-designer. The very nature of UX design makes it challenging to comprehend. User-centered design is a relatively new term, and few people are familiar with the intricate processes and jargon of UX design. In this blog, we will explore the process behind UX designing and the importance behind each of them
From onboarding to checkout, any minor glitches can cause users to withdraw from the app, considering the plethora of alternative options available to them. On the other hand, a glitch-free navigation system ensures an enhanced user experience. That is why, it is imperative for companies to never overlook a usability issue and it is definitely justified on the customer’s part to give up on an app if the issues interfere with the completion of the task.
Designing faster and better allows you to try more versions, understand what doesn’t work, and improve it towards a better solution. But stepping on the gas pedal of your brain is not an easy process for creative ideation. When combined with deadlines and project needs, designing becomes an intensive workload. There often comes a situation when your design submission is near, and you haven’t even started.
In the mobile application market today, the one thing that is now increasingly important is—experience. The smoother the app is to use, the more comfortable your user feels. UI/UX designers…
It majorly affects the way businesses operate online and not just for companies based in the EU but also foreign companies that are doing business there. It makes sense that GDPR affects the legal and engineering departments but it equally affects digital marketing and User Experience too since they involve user data. In terms of UX, it means 3 things: Customer Privacy, Consent and Transparency.
A key performance indicator of every app is the number of Monthly Active Users (MAU). This metric single-handedly can decide your performance in the App Stores and Play Store. After a user installs your application, they are introduced to the interface, and this is a crucial piece in getting more active users. This process is referred to as onboarding.
Psychology and design go hand-in-hand, especially in today’s fast-paced world where functionality is of preeminence for most people. Essays on Gestalt principles have been found to date all the way back to the 1890s but they were structurally put on paper in the 1920s by German psychologists, Max Wertheimer, Kurt Koffka and Wolfgang Kohler whose main aim was to understand how human beings derived meaning from disordered stimuli around them.
UX designers have a vast portfolio of tasks to tend to, ranging from product research, creating personas, prototyping and product testing. This requires a set of tools that helps them analyse the result and make the necessary adjustments in order to produce the most efficient product.
The main goal of User Experience is to ensure that the platform fulfills the customers' needs in a smooth, convenient manner and confirms their long term loyalty to the product. That being said, it is quite challenging to determine the customers' needs, owing to their evolving needs. That is why it is imperative to track their behavior on the platform, get actionable insights, and make necessary changes to make the customer experience as pleasant as possible.
All successful apps on the market today come equipped with an excellent User Interface (UI) and User Experience (UX) design. UI/UX not only includes the beauty aspect of the app but also the convenience of its interaction with the end user. A successful app is designed in such a way that it looks pretty, while being fully capable of solving a problem with just a few touches and iterations.
Mobile App analytics are the most widely relied upon tools for app marketers and developers. Research suggests that about a third of mobile app professionals will spend their budget increase on analytics tools because they provide crucial data that helps developers optimize the performance of the app while marketers use this data to accelerate business performance.
Customer Acquisition Cost (CAC) is the cost of roping in potential customers for your software or business. It is an important metric which can govern the growth of your business and sustainability in the marketplace. In SaaS businesses, CAC plays a pivotal role and is responsible for a majority of the operational expenses.