UX Analytics Fundamentals for your Mobile Application

The main goal of User Experience is to ensure that the platform fulfills the customers' needs in a smooth, convenient manner and confirms their long term loyalty to the product. That being said, it is quite challenging to determine the customers' needs, owing to their evolving needs. That is why it is imperative to track their behavior on the platform, get actionable insights, and make necessary changes to make the customer experience as pleasant as possible.

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Best practises for Mobile App UI Design

All successful apps on the market today come equipped with an excellent User Interface (UI) and User Experience (UX) design. UI/UX not only includes the beauty aspect of the app but also the convenience of its interaction with the end user. A successful app is designed in such a way that it looks pretty, while being fully capable of solving a problem with just a few touches and iterations.

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A Complete Guide to Mobile App Analytics

Mobile App analytics are the most widely relied upon tools for app marketers and developers. Research suggests that about a third of mobile app professionals will spend their budget increase on analytics tools because they provide crucial data that helps developers optimize the performance of the app while marketers use this data to accelerate business performance.

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Strategies to Reduce Your Customer Acquisition Cost

Customer Acquisition Cost (CAC) is the cost of roping in potential customers for your software or business. It is an important metric which can govern the growth of your business and sustainability in the marketplace. In SaaS businesses, CAC plays a pivotal role and is responsible for a majority of the operational expenses.

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