Mobile applications have taken the world by storm. People are becoming increasingly dependent on mobile apps in their day-to-day routine. You want to look up a good restaurant, book tickets…
Being a mobile app product manager is a game of treading the intersection between user experience and technology to serve a product that is usable, likeable and feasible. Product managers…
As the internet-savvy generation molds it's ways to unlimited access, the need to access their usage patterns through metrics becomes persistent. Analytics can thus help businesses in providing invaluable insights…
A key performance indicator of every app is the number of Monthly Active Users (MAU). This metric single-handedly can decide your performance in the App Stores and Play Store. After a user installs your application, they are introduced to the interface, and this is a crucial piece in getting more active users. This process is referred to as onboarding.
Enhancing your apps user experience has proved to boost conversion rates and retain users. However, at times it is the most neglected aspect. Most product managers focus on improving experience…
If you have an app for your business, then it is vital that you continuously monitor how the app users are engaging with it. Failure to understand a customer often…
Heatmap tools have been in use for one way or the other for years now. In the case of web application analytics, It presents user behavior through 2D data visualizations…