UX Analytics Fundamentals for your Mobile Application

The main goal of User Experience is to ensure that the platform fulfills the customers' needs in a smooth, convenient manner and confirms their long term loyalty to the product. That being said, it is quite challenging to determine the customers' needs, owing to their evolving needs. That is why it is imperative to track their behavior on the platform, get actionable insights, and make necessary changes to make the customer experience as pleasant as possible.

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