Heat Maps for improving Mobile App User Experience

Heat Maps for mobile apps are visual indications of which areas on your app users are interacting the most and the least. It consolidates all the gestures users perform on the app and overlays an visual indication on the screen users have interacted with.

Heat Maps for mobile apps help in identifying

  • Areas on the app where users are interacting the most
  • App elements that users are ignoring.
  • Are call to action (CTA) elements placed at the right position?
  • Unresponsive elements on the app that users interact with.
  • Areas of the screen which are best to display ads.

Heat Maps is a great information source for Product Managers, UX designers & App developers in understanding user behaviour and also helps in finding out reasons for poor user conversions. A small friction point with users interactions on your app can significantly impact users conversions and reduce engagement.

UserExperior helps mobile app teams get a visibility of the users experience they deliver on their apps. UserExperior captures the interactions users perform on your app and converts it into user session videos which allows you to see what your users see and do on your app. It also provides Segmentation, Heat Maps and User Flow Dropouts.

To schedule a demo reach out to us at vimlesh@userexperior.com

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User Experience is NOT JUST User Interface Design.

iOS has an extremely loyal user base and you can seldom find an apple customer considering an android device due to the attention to details in its user interface elements, the haptic feedback, the predictable swipe gestures and iconography which is distinctive, but what makes iOS truly engaging is the ease of use so much so that even an infant can operate an iPad without a cumbersome user-manual

User Experience = User Interface + Usability Design

According to leading Usability Expert Jakob Nielsen, the 5 principles of an excellent user experience design which will engage users are

  • Learn-ability: How easy is the application for users to accomplish basic tasks the first time they encounter the design?
  • Efficiency: Once users are familiar with the application, how quickly can they perform or repeat the tasks
  • Memorability: When users return to the design after a period of time, how easily can they recall / work with the application without any hassles
  • Errors: Type of errors usually users make, how severe are these errors, and how easy of recovery
  • Satisfaction: How pleasant is it to use the design and given them an emotional connection

The framework is pretty self-explanatory and intuitive however as a mobile app developer, product manager or a founder, the ability to abstract what you want the users to achieve i.e. register, perform transactions and socially share and the environment you provide to the user to naturally move from screen to screen and engage with the application is the difference between “good” and “great” design.

The ways to assess how users interact with your application can be achieved in the following ways.

  • Set out specific tasks i.e. booking a ticket or choosing an item from a menu item
  • Assess the time taken to complete a particular task
  • Assess the reasons to quit an application after an error message / invalid user input

The research can be both in quantitative and qualitative modes with story boarding and limited alpha testing, but an application is truly testing in the real-world and especially when new features are rolled out or interface elements are tweaked, so in that sense the quest for the most engaging interface is never complete.

“The best products do two things well: features and details. Features are what draw people to your product. Details are what keep them there.” – Nick Babich

Ganesh Jayaraman is guest blogger at UserExperior, a management consultant by profession keen to get back in touch with his technology roots. @GansJay on Twitter.

UserExperior provides a video of the users interaction on your app, so now your see what happens with the users on your app and helps in understanding the issues experienced. UserExperior is used by UX experts, App Developers, Product Managers to understand user behaviour better and see the issues experienced by the users thus optimizing the apps experience and increase user retention on the app.

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User retention is a journey not a destination…

The Indian Start-up landscape has heated up with more than 4750+ startups in 2016 with close to 10% growth in new startup incorporation each year as per a recent NASSCOM study, there are several B2C and B2B competing for “real estate” on your smartphone.

With firms backed by VC Funding are spending their funding on “incentivized” installs with freebies and promotions in online and offline modes.

Getting a user to install your app is just the first step.

A 2016 study by Apsalar indicate the average uninstall rates in 4 weeks from installation is 21% and numbers for APAC jumps up to 32%.

Some of the missteps which makes your app an immediate candidate to be un-installed include:

  • Complicated Registration Process – Keep it simple, allow your users to login via social media credentials Twitter, Facebook or Gmail, too many details to key in can turn off your users
  • Keep your Permissions on Point – In the latest Android versions, explicit consent is needed for apps to access contacts, text messages or get access to your camera, given the concerns of privacies, if your app is seen tad instructive could take your user to the dreaded “uninstall” button.
  • Too many notifications – it is natural you are excited and want to inform/educate your new users on offers and functionality, however excessive notifications without allowing users to choose the frequency and time of day they will prefer to consume is a must
  • Force Closures – The kiss of death for any new app is the “Force Close” app, for any reasons if your app forces the user to kill the app for more than 2-3 times results in loss of user confidence on your app.

These are just one of many ways, your app is providing a sub-optimal user experience, although conventional analytics tools can give you flows or frequency counts on which screens users drop out, however it is invaluable to actually observe the actual interactions which user has with your app.

Ganesh Jayaraman is guest blogger at UserExperior, although a management consultant by profession is keen to get in touch with his technology roots. @GansJay on Twitter


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