iOS has an extremely loyal user base and you can seldom find an apple customer considering an android device due to the attention to details in its user interface elements, the haptic feedback, the predictable swipe gestures and iconography which is distinctive, but what makes iOS truly engaging is the ease of use so much so that even an infant can operate an iPad without a cumbersome user-manual
User Experience = User Interface + Usability Design
According to leading Usability Expert Jakob Nielsen, the 5 principles of an excellent user experience design which will engage users are
- Learn-ability: How easy is the application for users to accomplish basic tasks the first time they encounter the design?
- Efficiency: Once users are familiar with the application, how quickly can they perform or repeat the tasks
- Memorability: When users return to the design after a period of time, how easily can they recall / work with the application without any hassles
- Errors: Type of errors usually users make, how severe are these errors, and how easy of recovery
- Satisfaction: How pleasant is it to use the design and given them an emotional connection
The framework is pretty self-explanatory and intuitive however as a mobile app developer, product manager or a founder, the ability to abstract what you want the users to achieve i.e. register, perform transactions and socially share and the environment you provide to the user to naturally move from screen to screen and engage with the application is the difference between “good” and “great” design.
The ways to assess how users interact with your application can be achieved in the following ways.
- Set out specific tasks i.e. booking a ticket or choosing an item from a menu item
- Assess the time taken to complete a particular task
- Assess the reasons to quit an application after an error message / invalid user input
The research can be both in quantitative and qualitative modes with story boarding and limited alpha testing, but an application is truly testing in the real-world and especially when new features are rolled out or interface elements are tweaked, so in that sense the quest for the most engaging interface is never complete.
“The best products do two things well: features and details. Features are what draw people to your product. Details are what keep them there.” – Nick Babich
Ganesh Jayaraman is guest blogger at UserExperior, a management consultant by profession keen to get back in touch with his technology roots. @GansJay on Twitter.
UserExperior provides a video of the users interaction on your app, so now your see what happens with the users on your app and helps in understanding the issues experienced. UserExperior is used by UX experts, App Developers, Product Managers to understand user behaviour better and see the issues experienced by the users thus optimizing the apps experience and increase user retention on the app.