UX Analytics Guide

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What is UX Analytics?

UX Analytics is a method of measuring and analyzing your user’s user experience. This is usually done through a third-party website or app that provides insights into how users are perceiving and interacting with your design.

The measurement can be qualitative or quantitative. Quantitative data tells us what users do, such as clicking on a link, and qualitative data lets us comprehend why they actually do it. Both together can give us great insights into our UX analysis.

Benefits of UX Analytics:

UX Analytics can help you create a seamless user experience for your users. It allows you to test, explore, and understand the behavioral patterns of your users and modify your app/website designs accordingly. Some of the major benefits of UX Analytics include

  • Discovering how users experience your app/website.
  • Detecting real reasons behind ANR and app crashes.
  • Understanding why drop-outs happen in your app/website’s critical journeys.
  • Increase conversions in landing pages.