What is UX Analytics?
UX Analytics is a method of measuring and analyzing your user’s user experience. This is usually done through a third-party website or app that provides insights into how users are perceiving and interacting with your design.
The measurement can be qualitative or quantitative. Quantitative data tells us what users do, such as clicking on a link, and qualitative data lets us comprehend why they actually do it. Both together can give us great insights into our UX analysis.
Benefits of UX Analytics:
UX Analytics can help you create a seamless user experience for your users. It allows you to test, explore, and understand the behavioral patterns of your users and modify your app/website designs accordingly. Some of the major benefits of UX Analytics include
- Discovering how users experience your app/website.
- Detecting real reasons behind ANR and app crashes.
- Understanding why drop-outs happen in your app/website’s critical journeys.
- Increase conversions in landing pages.
What are Session Replays?
A session recording or a session replay may be a non-audio recording of a user's journey and interactions on your site.
What are Mobile App Heatmaps?
UX Analytics provides a very powerful feature called a heatmap. Heatmaps are a graphical representation of where a user or users have clicked, scrolled to, mouse hovered or looked at, on a page.
What are User Pain Points?
The users across the globe, go and download an app, out of need only. Their set of problem areas can be called as the pain-points, which they tend to solve by using your mobile application.
What is Funnel Analysis
Conversion funnel analysis is a very important aspect of marketing because it helps you to visualize and understand a predetermined goal, like the actions that a potential user takes in your app.
What is UX Testing?
Building a mobile app is only half the battle. Once that's been accomplished it's time to move on to optimising your app and monitoring the behaviour of your app users.
What are Gestalt Principles?
The Gestalt Principles are a group of laws arising from 1920s' psychology, describing how humans typically see objects by grouping similar elements, recognizing patterns and simplifying complex images.