Heatmaps are one of the most powerful tools when it comes to UX Analytics.They are a graphical representation of where a user or users have clicked, scrolled to, mouse hovered or looked at, on a page.In its most basic sense, heatmaps are a graphical representation of the user's interactions on the mobile screen using colours. Warmer colours indicate the highest activity whereas colder colours indicate the lowest activities.
Basically, heatmaps record your activity and display the areas where you tap the most and spend the most time. By aggregating user behaviour, heatmaps collect data and give the Product Managers and UX designers an understanding of the users' interactions.
Testing your assumptions using heatmaps is a smart move that helps you determine whether or not your visitors are flowing down the conversion funnel.
What are mobile heatmaps?
Identify the user behavior hotspots Understand what users desire and what they do on your app by visually looking at their taps, clicks, scrolls, and other movements.
Types of mobile heatmaps
Customized Heatmaps Look at the strongest indicators of user expectations - taps, clicks, long presses and scrolls for better insights
Benefits of mobile heatmaps
Uncover user frustrations Identify the places where the user is having an experience breakage, performing a rage tap, and dropping off the funnel.
How to analyse a heatmap
Showcase best performing design Create app responsive designs and interfaces that optimize the user experience and improve user retention.