UX Knowledge Base

A Guide on Mobile App Heatmaps

Download PDF Version

Heatmaps

UX Analytics provides a very powerful feature called a heatmap. Heatmaps are a graphical representation of where a user or users have clicked, scrolled to, mouse hovered or looked at, on a page.

Heatmaps are mainly useful for their ability to record your activity and display the areas where you tap the most and spend the most time on. By comparing and consolidating user behaviour, heatmaps collect data and give the Product Managers and UX designers an understanding of the users' interactions.

You should always make sure to test your assumptions using heatmaps. This helps you determine whether or not your visitors are flowing down the conversion funnel or are dropping off somewhere in the middle of the journey.