UX Analytics provides a very powerful feature called a heatmap. Heatmaps are a graphical representation of where a user or users have clicked, scrolled to, mouse hovered or looked at, on a page.
Heatmaps are mainly useful for their ability to record your activity and display the areas where you tap the most and spend the most time on. By comparing and consolidating user behaviour, heatmaps collect data and give the Product Managers and UX designers an understanding of the users' interactions.
You should always make sure to test your assumptions using heatmaps. This helps you determine whether or not your visitors are flowing down the conversion funnel or are dropping off somewhere in the middle of the journey.
What are mobile heatmaps?
Identify the user behavior hotspots Understand what users desire and what they do on your app by visually looking at their taps, clicks, scrolls, and other movements.
Types of mobile heatmaps
Customized Heatmaps Look at the strongest indicators of user expectations - taps, clicks, long presses and scrolls for better insights
Benefits of mobile heatmaps
Uncover user frustrations Identify the places where the user is having an experience breakage, performing a rage tap, and dropping off the funnel.
How to analyse a heatmap
Showcase best performing design Create app responsive designs and interfaces that optimize the user experience and improve user retention.