Benefits of mobile heatmaps
Heatmaps help you to understand certain business critical questions like decrease in conversion rates or certain important actionable elements getting ignored. You can also determine:
Determine which elements get the most attention: Using the colour tones it will be much easier to find out which element gets the most attention. This helps in putting the most interactive elements in those spaces.
Increase conversions: Understanding user interaction with the specific application can help increase conversions. Using analytics and driving users to the most actionable elements will make it easier for users to convert.
Identify device-specific user behaviour: User behaviour depends on each device ranging from an iPad to a smartphone. Designers can use heatmaps to tweak the UI for that particular device so that users do not face any issue with the application.
Usability testing: You can use heat map data to define a hypothesis for a future split test, and you can also run heat maps on A/B test variations to provide more insight into why app versions are or aren't successful.
Reaching the intended content or failing to see it: Heatmaps can also tell whether the intended content is being ignored by the user or whether the content is getting the required interaction. These elements can be shuffled around so that they acquire the maximal attention.
Getting distracted by non-clickable elements: There are instances where users are distracted by non-clickable elements like texts and panels. The application designers can change the UI using heat maps so that these distracting elements do not hamper users' experience with the app.
Funnel Analysis: Using heatmaps, you can get a detailed analysis of funnel steps when used alongside Session Replays. After creating the funnel, you can identify high drop-out rates on a specific screen and analyze heat maps to find what's causing the drop-out rates.
User Frustration: Helps in identifying if users are frustrated with unresponsive or slow responding controls. through rage interactions.
User Behavior: Gesture sequencing enables the product and UX team to understand if the users are using the app and elements the way it was intended to be used.