Types of Mobile Heatmaps
Touch heatmaps capture every user's minute interaction with the app. This means that it saves all gestures on their respective screens. This includes simple gestures such as taps and swipes, but also complex ones, like, zoom or trail gestures. There are a variety of heatmaps which help the developer and UX designers understand user behaviour.
The tap heatmaps gives the Product Managers and UX designers team an insight into the basic gestures. Using these heatmaps, you can understand which element is getting the most attention and which elements are getting ignored. This also helps the UI/UX designers to design in such a way that the user is effortlessly escorted to the right elements and convert.
Rage Tap Heatmaps
The rage tap heatmaps gives the developer team a measure of the user's frustration. When a user tries to interact with a non-clickable element or a slow responding element, the user taps it continuously (over 2 taps) and then drops out from the screen. Using this the developer team can understand what went wrong and remodel the UI to prevent further occurrences
Long Press Heatmaps
These heatmaps are dedicated to identifying the long presses on the user's screen. If the action is not expected or the elements covered under long presses are being ignored, these heatmaps can help in determining the ideal solution to fix it.
Furthermore, each heatmap is analysed in the form of the different gestures performed. This gives your team a clear insight into the users' action on the particular screen:
First Touch: The first impression on the app's screen is very important and these gestures help in learning the first touch of the user.
Second Touches: The next set of touches to perform actions are labelled under second touches. These shows where the user has intuitively tapped after the first touch.
Last Touches: This is an important gesture as it helps in determining why the user's left your app. You can analyse the leaving touch of each screen in the heatmaps.
Quit Touches: Quit touches helps your developer team understand the exact app events that led to user's quitting the app. This helps in segmentation of the problem faced into crashes, UI issues, etc.
Unresponsive Touches: Uncover non-responsive areas in the app which users end up interacting with. These unresponsive gestures can be identified in the heatmap and help in determining the cause of unintended attention.