UX Knowledge Base

What are the types of mobile app Heatmaps?

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Types of Mobile Heatmaps

Every user's minute interaction with the app can be captured by touch heatmaps. This means that it records all gestures on their respective screens, which can be viewed later. This includes all kinds of gestures like taps, swipes, zoom or trail gestures. There are a variety of heatmaps that help the developer and UX designers understand and analyze user behaviour.

Tap Heatmaps

The Product Managers and UX designers team obtain insights into the basic gestures via tap heatmaps. Using these heatmaps, you can see which elements are getting the most attention and which elements are being ignored. This also helps the UI/UX designers to design in such a way that the user is effortlessly escorted to the right elements and convert.

Rage Tap Heatmaps

The developer team measures the user's frustration with the help of rage tap heatmaps. When a user tries to interact with a non-clickable element or a slow responding element, the user taps it continuously (over 2 taps) and then drops out from the screen. Using such information, the developer team can understand what was failing and remodel the UI to prevent further occurrences.

Long Press Heatmaps

These heatmaps are focussed on identifying the occurrences of long presses on the user's screen. If the action is unexpected or the elements covered under long presses are being ignored, these heatmaps can help in determining the ideal solution to fix it.

Furthermore, each heatmap is analysed in the form of the different gestures performed. This gives your team a clear understanding of the users' action on any particular screen:

  • First Touches: The first impression pertaining to the app's screen is crucial and these gestures help in learning and assessing the first touch of the user.

  • Second Touches: The next set of touches to be recorded, right after a user’s first touch, are labelled under second touch. This shows where the user has intuitively tapped after the first touch.

  • Last Touches: This is an important gesture as it helps in determining why the user has left your app, either at the end or in the middle itself. You can analyse the leaving touch of each screen in the heatmaps.

  • Quit Touches: Quit touches help your developer team in understanding the exact app events that led to users quitting the app. This helps in categorising the different problems faced into crashes, UI issues, etc.

  • Unresponsive Touches: These set of touches help uncover non-responsive areas in the app that users end up interacting with. These unresponsive gestures can be identified in the heatmap and help in determining the cause of unintended attention.