UX Knowledge Base

What are mobile app Heatmaps?

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What are Mobile Heatmaps?

In simple terms, heatmaps are a graphical representation of the user's interactions on the mobile screen, using colours. Warmer colours indicate the highest activity whereas colder colours indicate the lowest activities.

They record the actual amount of time that people spend looking at, clicking on, and scrolling through various screens/areas on your app. This is a highly visual method of analyzing your app and will help you get a clearer perspective of all of your user traffic. It also makes it easy to visualize complex data and use several strategies to display user interaction with your app through a color-coded system. It highlights the exact areas of a page that receive the most attention from any user.

Your heat map helps to focus on key points like how people view your app and what changes are necessary to make the most of every user's experience as well as help them along their journey. They provide crucial insights about your app content and help you to redesign or re-construct your app to increase user engagement and retention.

Heatmaps encourage greater interaction of your users with your app and ensure that they are satisfied with their app experience, with the ultimate goal of converting them into loyal customers.