UX Knowledge Base

Advanced Analytics for Session Replays

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Advanced Session Analytics

You can combine the behavior and feedback tools to super-charge your work and obtain more insights.

Session Recordings + Analytics

Traditional mobile app analytic tools offer you many quantitative data insights about traffic and usage patterns. You can certainly make educated guesses about what's happening supported numbers and charts---but you're still missing some crucial context behind them both.

For example: what does one do after your analytics tools reveal that you simply have a page with many traffic but only a few conversions? As a primary step, you'll find an inventory of relevant recordings, review 10-20 of them, and begin observing what people actually do on the page.

Session Recordings + Heatmaps

Session recordings are captured for individual users and show you their actions across multiple pages, while heatmaps assist you in visualizing data from page visitors in aggregate.

When you have an interest during a specific page, heatmaps can give extra clarity to the insights you choose up from a group of recordings. For example, if you notice an equivalent behavior across 5 or 10 recordings, you would possibly be tempted to generalize and think that everyone visiting the page behaves within the same way. A heatmap will easily help you prove or disprove the assumption.

Session Recordings + A/B Testing

These two are closely linked. You can use insights that you simply get from recordings to define test hypotheses, and you'll also watch recordings of A/B test page variations to know what's making a page more successful than the other.

Session Recordings + Feedback

Quantitative (numerical) data is prime to creating data-informed UX decisions, but qualitative (non-numerical) data is similarly crucial.

After you observe interesting and/or unusual behaviors in your session recordings, you'll ask your visitors and customers for direct feedback and learn why they behave the way they are doing (for example, why they're close to abandoning your site). Even a one-question survey can offer you powerful insight and cause business-changing transformation.