In order to thrive, developers need to stand out in the mobile app ecosystem. SDK tools help in this process in many ways like performance feedback, app crash reports and in-app payments. With a number of SDKs to choose from different categories, here is a list of important SDKs that you absolutely need to add in your app
Braintree, a PayPal service, is a complete payment gateway solution used by a number of well reputed mobile companies all over the world. Its SDK integration allows many different ways to pay including Apple Pay and Google Pay. Braintree’s Drop-in-UI helps to fully customize your own payment UI along with their Sandbox testing that features tools like 3d security, fraud protection and web hooks.
UserExperior monitors every interaction on your app enabling you to identify, analyse and fix user issues. It supports mobile apps across Android and iOS and sports features like User Session Replays which allows to monitor app usage through video replays. It also features Mobile App Heat Maps to display user behaviour through heat map view and Real-Time UX Analytics to get a detailed summary of app usage from critical events to app errors.
Appsflyer’s attribution tools allow app owners to better understand their traffic and measure advertising. It also integrates great features like real time analytics, download/install tracking, active fraud solution and a powerful mobile marketing platform.
Crashlytics is a Google-owned company that features a real-time crash reporting SDK. This lightweight SDK assists developers to track, analyse and fix stability issues that ruin customer experience. It also helps discover app crash errors and highlights the specific line of code that caused the issue.
Apptentive is a mobile customer- engagement SDK that facilitates developers to observe, engage and retain their users. Apptentive makes user-engagement easy with tools like in-app messaging, rating prompts and surveys. It employs a unique interaction algorithm that identifies appropriate engagement time periods with different users.
Mopub is an open source SDK which allows developers to utilize the platform’s real-time bidding system. It showcases a wide range of ad formats to choose from and is designed to be easy-to-use and adjustable across multiple platforms.
Apptimize is a cross platform A/B testing solution that permits you to test a change on any platform and track its impact across all channels, even actual revenue recorded by your servers. Its features include instant updates across platforms, feature flags and onboarding optimizations. Apptimize allows test launches instantly without any approval from the Play Store.
Radar is a lightweight, easy-to-integrate location SDK which is fairly new in the ecosystem. It facilitates developers to gather location-based data and turn it into actionable product-insights which help build better apps. Radar integrates great features like tagging user places, location-based events and contextual insights.
In the end, finding the perfect SDK for your custom use is paramount as your app is only as good as the tools you use. The best SDKs are the ones that offer detailed insights and quick optimizations in order to engage and retain users effectively.