From multiple swipes to uncountable taps – UserExperior tracks all the gestures of your app users. Being the best mobile app analytics tool, it consolidates all the gestures of the users and presents them in a heat density map. This map can be used to identify the app sections that received the most or least gestures from the app users.
UserExperior’s heat map analytics has something for all the team members of your mobility team. The analytics break down the users’ interaction on the app, based on the touch events including the first, last, quit or unresponsive ones. It showcases the precise touch events that forced the user to quit using the app, alongside showing the touch events that took place on the non-responsive app areas. It helps the UI/UX designers to address the faulty app design that is compelling the users to perform actions on a non-responsive area of the app. Such inputs greatly help the designers to optimize the app design for the best results.
Real-time mobile app analytics also plays a crucial role in determining the user behavior on the app screen. For example, if too many users tap on the back of the app navigation, then the heat map tool will show a high heat density.
Apart from understanding the user behavior, heat map analytics can also be used by the UI/UX designers to gain real insights of the user preferences. The designers can see whether the users are navigating the app the way in which it was designed or are they facing any difficulty anywhere. Individual user preferences can also be identified through the mobile app event tracking tool.
The UI/UX designers can better optimize the app when they know the pain points of the real app users. The heat map tool analytics give the designers a clear picture of the app user activities on the screen through heat maps. The designers can address the loopholes using the heat map analytics and take the most appropriate action timely. To gain better understanding of how the heat map tool works, check out the product demo.
Contact us if your monthly sessions are greater than 3 Million or want a customized plan