Whenever we make a mobile app purchase it is always “pay before you take”. If you want your users to do something, such as rate the app, allow notifications, or make a purchase, you should give them value first. Wherein an app is one of the most essential screens is the payment screen.
If users are going to enter their credit card number and hit the button, it is not enough for them to want to buy the item. That is just the first step. They also need to feel that their credit card details will be safe in your app’s hands, that their connection is secure, and that they can trust your app not to disappear with their money.
On top of that, their experience needs to be totally smooth, with no performance or usability glitches, or else they will abandon your app. The last thing you want to do is get a user all the way to the payment screen and do the successful payments. Here are several key initiatives you can take if you want to have the perfect payment screen.
The most annoying glitch in a payment screen is when the user encounters a screen that never loads or an endless loop of error messages. This is when you want to make sure that no bugs are bothering your users.
You should always keep a watch on before the app is launched, and another is all the time. An app analytics tool can help dev teams hunt and destroy all the bugs that could bother users as they make their purchases. For the post-launch stage, make sure you have a reliable crash alerts tool, so that you will be made aware immediately if there is an unexpected performance problem with the payment screen.
You might be using a mobile payment gateway that wires the money and makes the transactions from your users to your app. You already know some gateway tools like PayPal and Razor pay is one of the trusted gateways.
The first rule for these tools is to choose wisely. Whichever gateway solution you decide to work with will have all your users’ credit card details. You need to be sure that the company behind the SDK is reliable and trustworthy, and also FAST.
If you think about it for a second, giving credit card details over the Internet is a little crazy. All it takes is allowing a hacker to access someone's bank account, could be emptied! That is why making sure that your payment SDK is just the first step. You can even display an icon indicating a secure connection – a green checkmark or a lock icon in the address bar. This will give your users an extra feeling of security.
If you do not know what your users are experiencing on the payment screen, you will not know how to make that experience better. A great way to get a complete picture of your payment screens’ usability and user happiness is qualitative analytics, which completes the analytics puzzle and shows you exactly how users interact with these complex, and crucial, screens.
By using session recordings, qualitative analytics gives you not just numerical data on your users’ behavior, but a real-time glimpse into their experience of your app. This way, any usability issues on your payment screens will immediately make themselves evident, enabling you to address them quickly and confidently.
With a wide variety of devices and sizes on the market, UX issues are a challenge. Sometimes a difference in screen sizes causes a button or text field to hide beyond the limits of the user’s screen. Sometimes scrolling will become faulty or impossible.
This can be solved by rigorous testing on your end – making sure that every device can display your payment screen correctly. With app analytics such as touch heatmaps, usability issues such as disappearing elements and unreadable screen margins are easily found. What you will want to find is whether users are failing to tap on buttons necessary for funnel completion, and where they are tapping instead.
Filling in credit card details on an app should take only a couple of minutes. Thus, the longer it does take, the more likely a user is to encounter trouble, get fed up with the mobile shopping experience, or change their mind about the purchase. There are a few small, quick fixes that can make your credit card payment quickly.
Human errors can happen at any time, a suitable method of preventing these issues is to display the order details, shipping address, and total price on the screen at all times. This way, your users know exactly what is in their cart and where they will receive it, and they are able to edit their order before they tap on the payment button.
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