In the past decade, E-Commerce has grown multifold and has become one of the prominent industries in the world. From marketplaces to websites and applications, the trends have been constantly on the shift and there is so much pressure to cope with the evolving trends and stay relevant. If you don’t you’ll become one among the sheep flock.
Do you want to know how your business can stand out in an industry that is growing rapidly?
Before we start,
here’s a quick question.
Does your E-Commerce business own an app?
If your answer is no, it’s high time you start building one.
About 70% of total E-Commerce sales worldwide come from mobiles and it is estimated to be 73% in the next year.
Smartphones have become part of human lives from shopping, booking cabs, reading to what not? Owning a mobile application is one of the most demanding elements of your business if you want to connect with your audience.
Not convinced yet?
Here’s why you need to have an app for your E-Commerce business
The list keeps going on but in short mobile apps are your one-stop solutions to increase conversions, brand awareness, and customer loyalty.
You have a fully functional app for your E-commerce business now, what next?
There are 2.87 million apps on the Google play store and 1.96 million on the Apple app store. The job isn’t done once the app is developed. It is important to keep a check on the functionalities and optimize it so that the app is serving its purpose well.
Optimizing your app based on user behavior and their interactions with the app seems to help with the increase in conversions and build a better user experience.
Heatmaps are a graphical representation of the user’s interactions on the mobile screen using colors. Warmer colors indicate the highest activity whereas colder colors indicate the lowest activities.
Heatmaps help in understanding how the users interact with your app. This analytics can help you in optimizing your mobile apps for a better customer experience.
Let's see how we can optimize the app using Heatmaps with these proven ideas.
Do you feel your users are not completing their purchases and you don’t know where you are lagging?
You can use heatmaps to A/B test different variations and use the data to get insights on where you are going wrong and optimize them.
To sum up, users tend to choose an app over a mobile site even though the site is fast and responsive. However, it is vital to make sure the app is optimized to give your users a great shopping experience. Heatmaps are a great source for businesses to understand the users better and optimize the different elements of the app to serve their needs.