Getting constant user feedback is one of the most important aspects of optimizing user experience on your app. Once you have an insight into what your users find convenient and appealing, and what is bland and frustrating for them, you can go about fixing those aspects and ensuring that you retain your active users. While surveys and pop-ups are one way to generate user feedback, developers and designers are increasingly turning towards App Analytics. Let’s take a closer look at App Analytics and how it can help UX Designers in optimizing their app’s UX
App Analytics is a mechanism for evaluating user behaviour on your app. It gives you a comprehensive insight into what features of your app the users interact with, what actions they take, how long they spend on it, where they drop off, which parts frustrate them, etc.
With these insights you can easily figure if your users are facing any issues, what they are, and what you can do about them. Before we discuss how UX Designers can benefit from App analytics, let’s take a look at some of the tools that App Analytics software offer :
Video recordings (with time stamps) of individual user sessions that can be replayed to gain an insight on their interaction with the app.
Visual Representation of how active different parts of your page are, with “Red” zones being the most active and “Blue” zones being the least active
Reports on app version, device, OS, etc that were being used when your app crashed. It also includes the specific action that was taken at the time of the crash.
Offer insight into the conversion rates at each point of the user journey, indicating where users are dropping out.
Gives insight into live user interaction, for eg - the number of people that are using your app at any moment in real time.
The basics of UX design are simple - Know your user’s expectations, follow the Usability Heuristics, and listen to feedback. Let’s look at how App analytics tools help you stick with these basics -
When you’re just starting out with UX Designing, App Analytics may seem daunting or complex. Tools like UserExperior are a great way to get started. With features like Session Replays, Heatmaps, App crash and ANR, and Funnels, you’ll be able to discover how users experience your mobile app.
UserExperior’s App analytics tools are not only a blessing for your design team, but they also help assist your product, engineering, support, and marketing teams. If you’re a beginner and skeptical of investing money in expensive software, sign up for UserExperior’s 14 day free trial here.
App Analytics is an essential way of making sure that your users are heard and get to experience the best version of your app. We hope this was helpful in explaining what app analytics is and how UX designers can use it for optimizing user experience. For further information, read our guide on How to optimize your UX by using Heatmaps