As the internet-savvy generation molds its ways to unlimited access, the need to access their usage patterns through metrics becomes persistent. Mobile/Web app analytics can thus help businesses in providing invaluable insights and actionable data to improve the overall user experience for customers.
It’s important to note the structural differences between the two types of analytics.
Before the widespread popularity of mobile phones and the advent of big data analysis, data was generated mainly by desktop web application users. At that time, web analytics focused on metrics like page views primarily.
On the other hand, modern web analytics includes the following traits.
There are many pain points of analyzing websites. Internet users do not need to download or install any software, which makes it harder for web developers to track individual users. Users also tend to install ad-blockers on web applications to disable advertisements. They also ignore the ads and avoid clicking them due to the larger screen sizes. Hence, they need to have a very different form of analyzing and tracking parameters.
With the increase in the adoption of mobile technologies, there is a consistent increase in the amount of data that is generated. Advanced mobile app analytics tools use various data analytic strategies to understand the motive behind the actions of a user.
A mobile phone user is always on the move, using different apps, multitasking his/her way through life. Mobile apps are the next big thing. They need robust analytical tools to generate the right observation. Mobile app developers are constantly on their feet to examine client data in order to gain insights and boost their profits.
Although web analytics and mobile app analytics are inherently different, they find themselves converging, as mobile devices, tablets, and home computers continue to evolve in terms of design and functionalities.
A decade ago, businesses were content with an online presence in the form of a website designed for desktop/laptop use. Still, the modern mobile-first generation demands a mobile app to enhance their online shopping experience.
Thus, there is a need to leverage both mobile app analytics and web analytics to ensure customer satisfaction on all platforms. To know more, reach out to us here.