The effectiveness of your user onboarding procedure could be higher than you anticipate. ProfitWell found that in the first 27 days of using a product, user churn can be reduced by as much as 45% if the onboarding process is smooth.
A successful user onboarding experience cuts down the amount of time it takes for new users to start seeing the product’s value and gets users to start using it more quickly. It also increases the likelihood that users will pay for premium features by 21%.
So what should an onboarding process ideally have to increase an app’s user base and reduce footfalls? In this blog, we’re discussing great onboarding process examples that make apps stand out.
Fabulous, a daily self-care app can be found in the Health & Fitness app categories on both Android and iOS. The app received recognition as a top pick in the Self-Care category in the App Store and as a Best App Finalist in 2018.
The app works to establish habits gradually by dividing them into manageable "journeys" The first step is to establish a healthy morning routine that will prepare you for the rest of the day. The app’s onboarding flow is interactive and details how users can make changes to their lives to achieve their goals.
These are the Fabulous App’s welcome screens for new users. At first, you'll see a few screens that promote Fabulous and list various things that could be better with its help. Moving on, it provides some background information on the field of behavioral science upon which the app is founded.
Once users tap on “Let’s Get Started”, they’re presented with a set of assessment questions such as:-
Asking intriguing questions is one of the best ways to onboard a user and make them interact with the user.
Based on the answers to these questions, users are asked to choose the topics of their preference such as mindfulness, sleep, parenthood, etc. This adds personalization and users feel more inclined to use the app.
Further, it tells you how you’re doing and what needs improvement based on your answers.
Next, to collect user data, they ask for basic information such as the user’s name, and email address to send newsletters and daily motivation emails (with an option to deny receiving them too) and they make you sign a contract with a pledge that the user will follow the routine for themselves.
Then, the app takes you to a guided app interaction that explains how you can build the perfect routine for yourself.
Overall, it takes 5-7 minutes to complete the onboarding process, including a guide to the app.
The app asks for permission to send notifications and for iOS users, it also asks if the app can access user data across other apps.
Overall, the app is well-made and it gives a lot of information about how the app can help its users. The information may be a lot on some screens for those who do not prefer reading as much.
Headspace is one of the most popular meditation apps for mobile devices. It is marketed as a "personal meditation guide in your pocket." To guide its users with anything from stress and sleep to attention and anxiety, the Headspace app offers hundreds of thematic meditation sessions presented in a distinct and exciting way.
The welcome screen features an animated screen that asks users to “breathe in, breathe out”.
Further on in the onboarding process, the app also asks the users to do a short exercise with simple animated screens.
The animations are minimal, clear, and simple and go well with the concept of the app.
The app asks for users to sign up right after the first animated screens.
Additionally, the Headspace app may be free to download, but it requires a paid membership for accessing all its features. Users can get a free 14-day trial but will have to pay to receive daily meditation exercises and other content.
Many people may sign off after looking at the payment screen unless they’re really interested in what the app has to offer.
The app only asks for permission to send notifications to its users.
As soon as a user logs in, it provides some information about how the app can help them in their daily lives.
Further on, it asks you what your key focus is in order to design your meditation routine for the day.
After taking you to three deep breathing exercises, the app asks you if it helped and then takes you to its main screen.
It comes with a video guide on how to use headspace which can be helpful to first-time users.
It takes around 7-8 minutes to complete the onboarding process but since it is interactive all along, it intrigues more users to get to the end of the process.
CRED is a mobile application that facilitates the payment of credit card bills and rewards them for doing so. It is a one-of-a-kind app offering such features making it even more important to have a proper user onboarding process.
The app checks each user’s credit score before allowing them to access the app’s features. The registration process is simple, it just asks you for your mobile number, email, and name.
Further on, the app checks your credit score and in case this information is not enough to do so, it asks for more details such as date of birth and PAN number.
The app asks to access your phone state, messages, and location for Android users. On the other hand, iOS users only get asked for permission to send notifications.
Almost all the screens in the onboarding process have animated features. This includes an animated logo when the app starts and the screen where the app checks users’ credit scores.
This is the only screen that explains what CRED does with simple and brief content and it takes you further to the registration process.
It takes about 3 minutes to complete the entire onboarding process before it allows access to its features.
Additionally, most CRED users are waitlisted if they don’t meet the minimum credit score criteria or do not have a credit score available yet.
Since Netflix serves a diverse audience, it is essential that new customers have a smooth and uncomplicated experience getting started. The power of personalization in Netflix's onboarding experience is what makes it so fantastic.
During the sign-up process, there is a simple screen that tells users what they are getting into. This includes a risk-free trial period of one month with regular subscription fees starting on the second month. A call to action (CTA) in the form of "Start Your Free Month" is presented alongside the payment screen.
Netflix does at that point need an email, password, and payment details, but they keep those screens as short as possible, avoiding taking the chance to ask for any extra information from users which may lead to dropoffs.
After a user signs up, chooses a plan, and pays, they are shown a list of movies and TV shows and asked to score their interest.
Netflix then compiles a list of shows or movies it thinks the user will enjoy based on the information provided by the user's profile. Then, the app's users can explore the material and interact with it directly.
Once you've logged into Netflix, there isn't a lot of guidance available on how to navigate the site and find content. This is because the product was made to be easy to use without it.
The process is quite minimal and does not take much time if the payment process is not included.
To conclude, users have a better time with your product when they are properly introduced to its features and shown how to make use of them. One of the most crucial profitability indicators is client retention, which is directly influenced by how well the onboarding process goes.
Read more about onboarding processes and their importance on our website.