What is a mobile SDK?
Mobile SDKs are software development kits that enable app developers to create applications for specific platforms. These resourceful kits consist of everything that is needed to build an app right from tools like libraries, documentation, code samples, processes, to step-by-step guides that are of immense value to developers. To put into simple words, a mobile SDK is a few lines of code that allows your app to communicate with other third-party apps.
It can seem like a daunting task to build a mobile app SDK stack from scratch. It’s confusing and hard to decide which ones to choose, because the market is flooded with options, each trying to outdo the rest. And yet, it is an important choice to make. The right or wrong SDK stack can make or break your application.
According to Gartner, “by 2020, more than 75% of enterprises will have adopted at least one mobile application development platform to accelerate their digital (and therefore mobile) business transformation strategy.” SDK tools help in this process in many ways by providing performance feedback, app crash reports and in-app payments.
Popular mobile SDK tools to watch out for
With 2021 almost upon us, here is a refreshed list of the best mobile SDK tools every developer needs to know:
AppsFlyer offers marketing analytics and mobile attribution insights to marketers across all platforms. This tool enables you to attribute every touchpoint across the user journey, which helps you understand the user experience from end-to-end. AppsFlyer boasts of intuitive dashboards, real-time data, and full-featured raw data reports that are useful insights to have in any mobile app marketers corner. Here is a step-by-step process on how to integrate Appsflyer with UserExperior.
UserExperior provides an all-in-one platform for recording in-app user sessions and analysing heatmaps and supports mobile apps across platforms like iOS and Android. The monitoring, capturing, recording and replaying of the user sessions helps you keep track of all the activities in the order that they occurred and allows you to quickly identify what went wrong. It also provides real-time insights on how the app performed during the session.
Firebase (backed by Google) is an all-in-one platform for monitoring analytics, crash reporting, hosting and performing A/B testing. A plus with Firebase in particular is that it also offers the infrastructure to build your own app. This makes Firebase the go-to choice for a stable SDK stack. Here is a step-by-step process on how to integrate Firebase Analytics with UserExperior.
Adobe Analytics has taken things a step further by utilising machine learning and artificial intelligence to offer plenty of ways to integrate your customer data into key business processes. It also provides you with real-time analytics and detailed segmentation across all your marketing channels.
CleverTap is a leading AI-powered customer engagement and retention platform that dramatically improves customer lifetime value. CleverTap provides real-time customer insights, advanced segmentation, messaging, personalization & recommendation tools in one intelligent platform. Here is a step-by-step process on how to integrate CleverTap with UserExperior.
Crashlytics (owned by Google) features a robust real-time crash reporting SDK. This lightweight SDK helps developers to track, analyse and fix stability issues that spoil customer experience. It also helps discover app crash errors and highlights the specific line of code that caused the issue. Here is a step-by-step process on how to integrate Firebase Crashlytics with UserExperior.
Mixpanel offers a platform to track user interactions and also allows you to build custom reports. Their platform simplifies evaluation of user actions by segmenting them and creating funnels. Additionally, Mixpanel supports in-depth cohort analysis. Here is a step-by-step process on how to integrate Mixpanel with UserExperior.
Amplitude aims to be the go-to product intelligence platform that helps teams build better products by turning user data into meaningful insights. Iit is an advanced quantitative analytics tool that provides features such as real-time analytics, user segmentation, retroactive funnels, and retention rate detection. Here is a step-by-step process on how to integrate Amplitude with UserExperior.
MoEngage ia a full-stack solution that helps you delight customers and retain them for longer. It is a mobile and marketing analytics tool that focuses on helping your users discover your product value faster. Here is a step-by-step process on how to integrate MoEngage with UserExperior.
Apptimize is an A/B testing solution that allows you to test modifications on any platform and track its impact across all channels. Its features include instant updates across platforms, feature flags and onboarding optimizations. Apptimize allows test launches instantly without any approval from the Play Store.
In a nutshell…
Selecting the right mobile SDK tool for your use is of paramount importance as your app is only as good as the tools that you use. The best and most efficient SDKs are the ones that offer detailed insights into processes and quick optimizations/customizations to engage and retain users for a longer period of time. Reach out to us today for a free demo to see for yourself how useful UserExperior can be to your app and it’s overall performance.
Also, download UX Analytics Guide now – a pocket handbook on user experience analytics for growth, marketing, and product teams.