What are your favorite movies? Can you think about what’s common between all of them? I’m sure every one of them had a great plotline, narration, acting, cinematography, background score, etc. It is this blend of many elements that delivered you a great experience.
And just like movies, there are a lot of things that make for a great user experience on an app. So if you want to deliver an “Oscar-worthy” app, we have created this short guide.
User experience is as subjective as each individual user. What might be just perfect for someone will be too much for another user. There are a few general aesthetics and trends that can lead to a wonderful user experience for all.
Let's categorize different processes in user experience and look for cues to improve them.
Starting with the first step of building an app, designing! This is the exciting stage where you are crafting a prototype of how the application looks. This will include the font, color, icons, and general look of the app.
Imagine you made a menstrual cycle tracking app. If the primary colors are limited to shades of a few colors, your audience will not get the right information at a glance. Once you have built a functional color scheme, the next step should be enhancing colors to delight your audience. The question to ask yourself is: Are you researching the trending colors? Does your audience connect well with the colors you shortlisted? How can you use these colors to your advantage?
Additionally, you should:
Mobile application designers want to display every feature possible on the application. But that will lead to a cluttered screen. Too many graphics and shapes tend to confuse the users. Note that:
Users have thin patience and a thinner attention span. We don't want to waste our customer's time in trying to search for icons to complete a step.
Spectacles are cool but let’s keep them for reading newspapers and not scanning your app. Mobile screen sizes vary and hence the size of your images and texts should be just right. Surveys of 100s of top-performing apps suggest image size about JPG is 29KB and the average PNG is 16KB.
The first impression of your application is like an unboxing experience. App familiarization is important for first-time users. Although applications should be designed to be self-explanatory, it earns you brownie points from a new user out.
What better way to make a first impression than introducing yourself? You can be as creative as you want with it. For example, give an app tour when people enter.
No one wants to slide through 10 pages to finish the login process. Hence, keep your login/sign-up page relevant and short. For example, for an eCommerce application, the delivery address is important. But don’t ask for it the moment they log in. If the name and email address are enough, then stop there.
Have your user’s back during all times. Be it new users or existing ones, a good old search bar is always helpful.
Let users feel at home by letting them have a little control over the user interface.
We want to concentrate on making your application as regularly used as possible. The ease of usability decides how often a customer will open the app. The smoother the experience of using the application, the more is the retention rate of customers.
Did you click on the red box which says “Shop”? But couldn't get it to work until you literally pressed the “O” of ‘shop’? That is why it is necessary to provide enough touch space.
It’s important to inform users that action did not take place. But they care more about how can they fix it.
A mobile phone is a very personal entity to each individual. Be mindful when asking for permission to access other apps on a person's phone and explain the importance of these permission.
The effectiveness of an app is what differentiates it from its competition. There are many ways to get things done on an application. But only the applications that can make these processes effortless tend to convert better.
If something gets answered in yes or no, please don’t ask people to give a 200-word essay. What we mean is to keep your application as simple as possible.
Faster load time is integral to any application. You do not want to annoy your users by including late loading elements in your application.
Cusromer support is part and parcel of user experience. Having the support integrated with your ap ensures faster resolutions and feedback.
Do qualitative analysis to learn about UX issues. This is an important step in the software development ecosystem.
Respect and value your users' opinions about the application. They are investing their precious time to help improve your application.
Applications have gone from being luxury to daily used necessities. They should try to inculcate differently-abled customers as well. Including a few basic changes in your application can increase Accessibility in App design.
Many applications have been developed specifically for physically challenged people. Using a few of those features in your application can make it much more disability-friendly such as:
Applications will perform well, gain more market when they include local elements from their target market.
It is crucial to monitor an app's performance on the end user's device, network analysis, demographic-specific data, SaaS vendors, and so on.
User experience is a complex system with numerous aspects to improve. Mobile applications come with their own set of boundaries. We have tried to cover as many improvement points as possible. Work on them and you are ready to build a world-class mobile app for a humongous user base.
Best apps are on top of their competition due to the positive user experience of their customers.
We hope you follow the advice listed above to make your application successful. We hope this article gave you the experience you wanted.